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Sales Through the Eyes of a Climber: What Rock Climbing Taught Me About the Art and Science of Sales

Do we really have no control over our paycheck in sales? Is sales just about doing the work then sitting back and hoping for results?
These are the questions Seth Penn asks himself on his long, rocky journey toward success. In this sales memoir, Penn tells the story of how bankruptcy, home eviction, a collapsed lung, and a gigantic IRS bill nearly cause him to lose everything most important to him. With each new traumatic event, he seeks relief the only way he knows how: through rock climbing.
Gradually, with lessons learned on the rock and on the ground, he develops a new and highly effective system of selling that catapults him from a “three-trucks-a-month salesman” to director of training and development at a national truck dealership. In Sales Through the Eyes of a Climber, readers will learn a new way of thinking about sales, about customers, and maybe even about life itself.

Author: Seth Penn

Author website: https://www.sethpennauthor.com/home

"In the genre of the 1970's classic, Zen and the Art of Motorcycle Maintenance"

— from an Amazon reader review by Dan Tanjavur

About the Author

Seth Penn is the Regional Manager and the Director of Training and Development at a national truck dealership in Kansas City. With a life devoted to success, sales, and the pursuit of the next great adventure, his career has led him down a path where his greatest passion is seeing success in others.
Seth has been happily married to his wife, Desirea, for more than 15 years, and they have three beautiful daughters: Eymbrie, Emilee and Haylee.

Praise for Sales Through the Eyes of a Climber

“Sales Through the Eyes of a Climber is real, drawing from the author’s personal sales story and finding interesting and relevant parallels between sales and climbing, keeping the reader interested and engaged from cover to cover. With an appropriate and refreshing focus on success through win/win customer value creation, this book is one that I would recommend to anyone looking for a long-term career in sales, and especially those new to the profession.”

—Brock Gavin, President, Arrow Truck Sales

“A great read that takes you on a personal journey of challenges of life, climbing and sales. Seth has a unique way of sharing his personal experiences with the reader and bringing out principles that are practical that can be applied! I would highly recommend this book not only to those in sales but to all that enjoys being on life’s journey!”

—Paul Stephens, Vice President of Purchasing Arrow Truck Sales

“To know Seth, is to know of his humility, his sincerity, and absolute passion for the success of others. Seth wrote this for our success, not the recognition of his own. This book pulled me in to where I felt I was on the rock wall, or in the office with him successfully growing sales. While reading, consider the journey you’re on, stop, think, and listen to the encouragement – you will not be disappointed. To your success!”

—Jeff Oldham, CEO, GreenMark Equipment